Increase blog adsense revenue real case scenario

Here you will find my attempts to increase CTR (click through rate) of AdSense ad units on my blogger blog. So we can say this article is CTR AdSense case study on this blog. CTR is the ratio of the number of times the add appear in your website and the number of times peoples clicks it, for example if your AdSense ad unit was delivered 1000 times and 1 person clicked on it (clicks recorded), then the resulting CTR would be 0.1%. The higher CTR the better result, so I use CTR as a measure of successfully rate.
I tried different AdSense ad unit combination and position and decided to share my exprience. Now my CTR is almost 3 time greater then before I tried to optimize AdSense CTR.

My first AdSense combination

AdSense units - in first AdSense combination one Banner (468 x 60) (text & image/rich media ads) AdSense ad unit was placed on top of blog, below blog title and menu and above post title. Second AdSense unit was Leaderboard (728 x 90) (text & image/rich media ads) in the footer of the blog.

Duration of this AdSense combination: 12 months
Click through ratio - CTR: 0.10%

Second AdSense combination

In this combination Leaderboard (728 x 90) (text & image/rich media ads) was replaced with Medium Rectangle (300 x 250) (text & image/rich media ads) ad unit. Medium Rectangle (300 x 250) is one of recommended AdSense ad formats. Another Medium Rectangle (300 x 250) (text & image/rich media ads) ad unit was added after blogger post (below comments). Leaderboard (728 x 90) (text & image/rich media ads) is in the footer of the blog as in my first AdSense combination.

Duration of this AdSense combination: 8 months
Click through ratio - CTR: 0.28%
RPM : €0.73

Above the fold AdSene units vs. AdSense units in footer

When we compare Medium Rectangle (300 x 250) AdSense ad unit on top of blog (under blog title and above blog post) and another AdSense Medium Rectangle (300 x 250) unit below post with Leaderboard (728 x 90) in the footer we get this result:

• Medium Rectangle AdSense units get 92,31% of all clicks


• Leaderboard (728 x 90) in the footer get 7,69% of all clicks

Custom channel	Page CTR	Page RPM (EUR)
Medium Rectangle - top	0.26%	0.68
LeaderBoard - bottom	0.02%	0.05

Third AdSense combination

In this AdSense combination Leaderboard (728 x 90) (text & image/rich media ads) is placed on the top below blog title. Medium Rectangle (300 x 250) unit stays like in second AdSense comibnation.

Duration of this AdSense combination: 3 months
Click through ratio - CTR: 0.26%
RPM : €0.68

Custom channel	Page CTR	Page RPM (EUR)
Medium Rectangle - top	0.17%	0.42
LeaderBoard - top	0.09%	0.26

Increase blogger traffic - change title

Title is very important for web traffic. Good title attract more visitors and it is significant part of SEO. To gain more traffic your title should have attractive keywords, should not be too long and important words should come first (keyword prominence).

In this article you will find free guide how to increase blog traffic with title change of each page of your blogger explained step by step. With title change explained in this article my blog have visit growth more than 40%. Let's talk about how blogspot post titles are generated. In blogger post blog title come first followed by post title.

Example 1:

[Blog title]: [Post title]

Useful and interesting web sites: Add javascript in blogspot (blogger) post

Blog title - Useful and interesting web sites

Post title - Add javascript in blogspot (blogger) post


In SEO (Search Engine Optimization) world, title like this is not effective.
Why?
Because keyword prominence rule say : the closer a word is to the front of the analyzed text area, the more relevant or important it is.
In our example keywords in blog title (which are not linked with post) decrease relevancy of keywords of post title.

We will have better SEO effect with title in which post title come first.

Example 2:

[Post title]: [Blog title]

Add javascript in blogspot (blogger) post: Useful and interesting web sites



In second case search terms connected to post title like "add", "javascript", "blogspot" will have better chance to be in top google results then in first case.

How to change title for each post in blogger

This guide ensures keywords in your post titles are discovered more easily. To do this you will have to change template. Follow this blogspot tutorial to change your title in [POST TITLE: BLOG TITLE] format and achieve better google search result page ranking for your posts:

• go to Layout --> Edit HTML
  
  



• in Edit Template box find this code:
  

  <title><data:blog.pageTitle/></title>

  
  


• and replace with this code
  

  
      <b:if cond='data:blog.pageType == &quot;item&quot;'>
      <title><data:blog.pageName/> :
      <data:blog.title/></title>
      <b:else/>
      <title><data:blog.pageTitle/></title>
      </b:if>

  
  


• it is good idea to make backup of blogspot template before you click Save Template, new code tell that if visitor load certain post page title should be in [POST TITLE]: [BLOG TITLE] format, else title should be in [BLOG TITLE] format

Change title effect on my blog visits

Visits to my blog after change title is done was increased by more than 40% !!! Here is picture that illustrate increase of my blog traffic.

Green line display visits before change title is done and blue line is after change title is done.

It is important to say that after you make this change you should wait some time (usually few day or in worse scenario few weeks) while google index your blog pages.

To check if google re-index your pages :

• go to Google page


• type site:[BLOG-NAME] (site:interestingwebs.blogspot.com)


• click search


• now you can see if your posts are in Post-title format

On the end, my experience with this method is really good, so if your blog traffic significantly grow after you use tips from this article I would ask you to put a link or two to my blog and follow my blog.

If you are interested in my real blogging experience visit: Increase blog adsense revenue real case scenario.