Showing posts with label Guest Post. Show all posts
Showing posts with label Guest Post. Show all posts

Wednesday, March 13, 2013

Keep Your Blogging Secure

Blogging is an important outlet for many people. Whether they do it for business, for school, or simply as a way to fill their free time, the number of people who write blogs for one reason or another increases every day, and as the years go by, blogs will only become an even more central part of our culture and how we communicate.

But when writing a blog, it is important to keep your information secure. Surfing the internet is fraught with danger, and the process of publishing a blog only compounds the risks that the internet involves. So for bloggers who are interested in keep their online activity safe, here are a couple tips on how to manage risk and stay secure.

Keep Private Information Private

Remember, the information that goes on a blog is going to be forever public. Even if you delete your blog, there are websites like Google and Archive.com that scrape everything that is published on the internet and store it on their servers permanently. So consider what you want to be public, and what might better be kept private. There are no doubt many young people who are blogging today who will wish they had been more circumspect when the information they publish comes back to haunt them in the future.

But this isn’t only about the future. Being too forthcoming now can expose you to online predators who want to use your information against. The amount of information necessary to commit cyber fraud or identity theft can be surprisingly small. Be careful that you are not disclosing too much on your blog. If you do, strangers who come across that information can use it in all sorts of ways that can wreak havoc on your personal and financial dealings.

Protect Your Site from Viruses

Many people host their own blogs, either on servers they administer or with cloud-hosting companies. In these cases, their blogs can become vectors of online viruses without them even realizing it. They can inadvertently transmit viruses to their servers and websites without intending to. Those viruses are then passed along to their visitors. The best way to avoid this is to conduct all blogging activities over a VPN service , which will stop the transmission of viruses and prevent third-parties from injecting viruses into your online data. This not only protects you, the author of the blog, but it also protects all your readers from all potential harm.

Veronica Clyde is a dedicated writer at VPNServices.net – a website where you can read about VPN services and Online Security. She also loves to share VPN technology, Wordpress and Blogging tips.

Wednesday, February 20, 2013

How to Make Older Browsers Compatible with HTML5

In the past couple of years the web industry has seen a sudden boom in regards to HTML5. Although technically for the full specification to get approved we'll have to wait till the end of 2014, this is not stopping developers from writing codes in HTML5. Most, if not all, modern browsers have done a more or less good job in implementing the features of HTML5 (we all know which one doesn't!).

Unfortunately not all browsers have been able to implement all the new features that HTML5 is offering. So the developers often have to pay some extra care to make their code compatible with older browsers. In this article I'll try to point out some ways by which we can make older browsers compatible with HTML5. A little heads up though, this is about making browsers compatible with HTML5, not CSS3 (actually some aspects described are related to both, but our target is HTML5).

Getting to Know the Browsers

Before we get into making our code compatible and all that, we first need to have a clear idea on what actually the browsers can do. After all, what's the point of trying to teach someone what he/she already knows, right? Much to our advantage, there are some great sites which offer us considerable insight on browser features.

  • FindMeByIP
    On this site you'll find several charts where you can see a list of HTML5 features (and also CSS3) and info about which browser supports what feature. You can actually do it two ways, you can go to fmbip.com, in which case you'll get the info on the browser you are visiting the url by; or you can go to findmebyip.com/litmus, in which case you'll get a list of info on opera, chrome, mozilla, safari and IE versions 6, 7, 8, 9.
  • CanIUse
    This site also has a comprehensive listing of compatibility info (color coded, always helps). You can search for a particular feature or just skim through all that are listed. This is actually one of the sites I have been frequently visiting since I first started coding in HTML5 and CSS3.
  • HTML5Please
    This site is a bit different than the previous two. It does not contain a pin pointed list of what each browser can do, rather it gives us suggestions about what measures we should take regarding various features: whether we should totally avoid, use backup (i.e. polyfills, more on this later), use with caution or freely use a particular feature. According to the front page of this site, the recommendations are based on the experience of web developers. So it can turn out to be really handy in practical usage.
  • Browsershots
    Browsershots makes screenshots of your web design in different operating systems and browsers. Not really informative, but to have a quick glimpse of what our page will look in different browsers, quite an impressive site.
  • Spoon.net
    I personally think this is an awesome site. The Spoon.net Browser Sandbox provides us a method of cross-browser testing. All we have to do is just click run for any browser from the given list to launch it instantly. By the way you have to have an account to use its feature, and guess what, account creation is free!

Now that we know we can thoroughly investigate abilities of various browsers, let's get them compatible with HTML5. One thing that you'll see in common in most of these methods is the use of JavaScript. Let's list our options first and then we'll start cracking them one by one.

Ways to Make Older Browsers HTML5 Compatible

  • Pure ol' JavaScript
  • html5shiv (also known as html5shim)
  • modernizr
  • HTML5 Boilerplate
  • Google Chrome Frame (especially for IE)

Before I proceed further, I'd like to make one thing very clear: using the above mentioned ways does not make our browser all of a sudden capable of implementing all the features that HTML5 offers, in most cases it just makes the browser recognize that there is a tag with a specified name. For example, using the first 3 ways you can make older browsers know that there is a tag named 'canvas', but you can't really perform actions which canvas really offers (note: I am saying HTML5 Boilerplate supports canvas because it actually makes IE render web pages using Google Chrome Frame, which happens to support canvas).

Custom JavaScript

This is the elementary way of letting the browser know what new tags we are going to use if it is not familiar with them already. Say for example we want to use the tag "header". This is a tag which IE versions prior to 9 don't understand. So here's what we can do:


<!--[if lt IE 9]>
<script type="text/javascript">
document.createElement("header");
</script>
<![endif]-->
It goes without saying that we have to place the piece of code between the "head" tags. The code snippet is quite self explanatory; even then, let's have a quick look at it. At the very first line we are starting a commented section, which basically says if the browser is less than IE version 9, interpret the following code; otherwise ignore what's in between the "if - endif" tags. Inside the script tags, we just have to call the createElement() function with the appropriate parameter. As an instance, if we also wanted to use "nav" tag we would have added the statement document.createElement("nav") in between script tags.

html5shiv

As stated before, it's also known as html5shim. So what is a shim? It is an application compatibility workaround (for those of you who have already googled it, yup, I took it from wikipedia). html5shim is one of the most popular polyfills (remember I stated the term "polyfill" previously? here it comes!). Paul Irish gave a simple definition of polyfills. If you are wondering who is Paul Irish, just know that he is sort of a front-end wizard in web industry. According to him polyfill is “a shim that mimics a future API, providing fallback functionality to older browsers”. You can download html5shiv here.

In case you are interested in technicalities, html5shiv sort of works by following the first method described i.e. creating element through JavaScript. After you download it, all you need to do is include the following snippet inside "head" tag:


<!--[if lt IE 9]>
<script src="dist/html5shiv.js"></script>
<![endif]-->

modernizr

A really worthy name, it does make us modern (at least in regards to front-end development, that's for sure!). The best place to learn about modernizr is its official site. But don't worry; I'm not leaving you empty-handed. In short, what modernizr does is perform feature detection first. Note that I said "feature" detection, not "browser" detection. That basically means it finds out what our browser can do, not what browsers we are using. It then attaches necessary classes to our "html" tag. Say for example our browser does not support "canvas" tag, so a class named "no-canvas" will be added to our "html" tag. In the opposite case the class added would have been "canvas". So what do we do to use modernizr? Same as before, we download a copy of modernizr.js (you can find a link in the official site) and add the following code inside "head" tag:


<script src="js/modernizr.js"></script>
It's worth noting that we can use modernizr to detect feature within our JavaScript, such as:


if(Modernizr.geolocation){

}

HTML5 Boilerplate

This is what I'd like to say is the ultimate blueprint. The package contains modernizr and jquery library. It also has normalize.css (I left out normalize from previous descriptions as it is related to CSS). You can find a link to download html5boilerplate from its website. Once downloaded, if you explore the folder you'll find all the files I've previously mentioned. The index.html is where your html goes. To simply define, this is a template for implementing HTML5.

Google Chrome Frame (Abbreviated as GCF)

For those of you who are really frustrated with IE, I saved the best for the last. Google Chrome Frame is simply a plug-in for IE which lets it render a webpage the same way google chrome would. Of course the downside is you can't use the features not supported by google chrome, but trust me, the amount of such features is negligible compared to IE. As far as I know, chrome ranks the second in regards to adopting HTML5 features (Maxthon being first). You can check the current standings from the site html5test. We basically have to do two things to make a page be displayed using Google Chrome Frame in IE.

Firstly, we have to make sure that the viewer's IE already has the plug-in installed. Frankly speaking, there is no way to force the user to install GCF, but at least we can prompt the user to install it. The developer's site chromium.org gives a way to use a JavaScript file named "CFInstall.js" which exactly does that. You can find an example of using "CFInstall.js" here. For your convenience I'm presenting the code below:


<html>

<body>
<script type="text/javascript"
src="http://ajax.googleapis.com/ajax/libs/chrome-frame/1/CFInstall.min.js"></script>

<style>
/*
CSS rules to use for styling the overlay:
.chromeFrameOverlayContent
.chromeFrameOverlayContent iframe
.chromeFrameOverlayCloseBar
.chromeFrameOverlayUnderlay
*/
</style>

<script>

// You may want to place these lines inside an onload handler
CFInstall.check({
mode: "overlay",
destination: "http://www.waikiki.com"
});
</script>
</body>
</html>
Secondly, we have to give instructions to our page to use GCF. We do this by adding the following simple meta inside "head" tag:

<meta http-equiv="X-UA-Compatible" content="chrome=1">

HTML5 Cross Browser Polyfills

Remember I said taking certain measures as stated above will not actually make our browser able to use all the features provided by HTML5, but rather make our browser knowledgeable on the fact that there are certain tags? For those of you who became heartbroken, take a look at this site.. It provides a list of fallback options for HTML5 features.

Before I conclude I'd like to mention one thing. HTML5 is gaining popularity at a very high rate, and the browsers are also catching up nicely. After a few years I think there won't be the concept of making browsers "compatible with HTML5" (and sadly my so thoughtful article will become obsolete). But till then, we certainly have to keep our eyes open and take necessary measures.

Thursday, February 14, 2013

Using Images to Make Your Pages Pop

So, you've set up a blog, invested in some quality WordPress premium themes to make it look amazing, and now you're ready to add some images. Adding images to a blog post is quite simple; adding quality images, however, is something else altogether.

Cell Phone Cameras

With the advent of cell phone cameras, suddenly everyone's a photographer. Whether it's blogs or social media pages, tweets or whatever, you can't swing a run-on sentence without hitting a camera-phone pic. What's wrong with that? A picture paints a thousand words, doesn't it? Exactly! And if you post a fuzzy, poor quality cell phone picture, the word that's going to come across loud and clear is amateur!

Poor Resolution

Cell phone cameras are great; you can take candid shots and send them out to friends and family almost instantly. These images are great for viewing in the window of a cell phone, but probably won't look as good blown up on a large computer screen. Technology is improving all the time, but by and large, most cell phone cameras have poor resolution and not a lot of great features.

Why More Resolution is Better

Your photos should have at least 5 megapixels of resolution, and 10 is even better. While some will argue that you don't need so much resolution unless you intend to blow your photos up into posters, the added resolution allows you to crop to your heart's desire. If you start with a 10 megapixel photo and crop out 50 percent of it, what remains is a basically a 5 megapixel photo. You might decide you only want one face out of a whole crowd, and starting with higher resolution will allow you to crop it out and enlarge it and still have a decent photo.

Crop, Crop, Crop Your Photos

Cropping sets the professional apart from the amateur. In professional artwork, photos are seldom used as they are taken. Don't be afraid to crop out the extraneous detail. Cropping a photo puts more emphasis on the subject, and allows you to frame it more clearly. Cropping also allows you to get rid of that extra arm, shoulder, or half a person on the edge of the photo. Done artistically, cropping can also make your photos look more edgy and modern. Another consideration is cropping to fit the layout of your WordPress theme where you want to post the image.

Adjust the Lighting

Whether you use a professional program or simply the software that came with your camera, you should always adjust lighting levels, brightness, contrast, hue and saturation. Even in "auto" mode, most point and shoot camera photos will need light and color adjustments for optimal image results. Take some time and play with the results. Changing the hue can give your image a cooler or warmer look, and increasing the saturation can make the colors pop.

Bag the Flash

Use flash sparingly. A good camera will take photos quite well without a flash. Using flash tends to white out the picture. Dark photos can be lightened; the information is still there in the darkness. Black is rarely truly black. The reverse is not true for white, however. White in a photo means lost information. Even the best editing tools cannot bring it back.

Image Stabilization

Sometimes referred to as "anti-shake" or "blur reduction," this feature is a must if you're not using your camera on a tripod. Even the steadiest of hands can shake imperceptibly, and most photos are taken "on the fly" with subjects and cameras all moving at once. Since you're not a professional shooting dozens of shots every few seconds, this will guarantee that your "money" shot doesn't end up blurry.

Rename Your Image File

Give your image file a descriptive name to help it pop up on Internet image searches. WordPress themes usually allows you to input a description when you upload an image, but including a keyword in the file name itself is a sure sign of a pro.

About author:
Olga Ionel is a creative writer at ThemeFuse – a top provider of WordPress themes. She is passionate about studying online marketing industry and sharing informative tips.

Monday, December 17, 2012

Submit guest post guidelines

Here are some basic guidelines for submitting guest post on this blog.

First let's list few reasons why you should guest post:

  • by posting on other’s blog, you are gaining exposure and publicity

  • get more backlinks

  • immediately increase traffic if you guest post on popular blogs



Rules for guest posting on this blog

Choose a topic

  • suggest a few titles with two or three keywords - e.g. Title: "How to increase web traffic" Keywords: "increase traffic"

    • I will decide if I am satisfied with suggested titles, topic and keywords, optionally you can make keyword research

    • you can send me your suggestion on this mail with a subject "Guest post"


  • Choose a topic which is related with this blog. Topics could be:

    • HTML, CSS...

    • javascript, jQuery

    • tips for blogspot blog

    • tips for general blogging

    • how to increase web traffic, monetization and SEO

  • guest post should have some useful information, answer on some question or give some step by step instructions how to do something, for example: Adding categories to blogspot (blogger)

Post rules
  • article must be original, it shouldn't be published anywhere on web

  • use paragraph tags (<p></p>)

  • paragraphs should not be too long, so text should be easy to read

  • you shuold pay attention on keywords in text:

    • Keyword position on web page

    • Keyword density

    • Keyword proximity

  • using unordered list is a good idea, example:
    <ul>
    <li>first line</li>
    <li>second line</li>
    </ul>

Writing code inside guest post
  • if you want to have some code in guest post put it inside <pre> tags for example: <pre>Some code</pre>

  • don't forget to replace code characters and symbols into character entities, find more in How to display HTML code in blog or web

Images

If you have some screenshots you could send me images in mail (not more then 3 per post) and type image file name inside text where image should be. .jpg format is recommended.


Example of well formated text

At the end here is HTML for this post. When you send me guest post it should be formated similar to this example:

<p>Here are some basic guidelines for submitting guest post on this blog.</p>
<p>First let's list few reasons why you should guest post:
<ul><li>by posting on other%u2019s blog, you are gaining exposure and publicity</li>
<br />
<li>get more backlinks</li>
<br />
<li>immediately increase traffic if you guest post on popular blogs</li>
</ul></p>
<br /><br />
<h3>Rules for guest posting on this blog</h3>
<h4>Choose a topic</h4>
<ul>
<li>suggest a few titles with two or three keywords - e.g. Title: "How to increse web traffic" Keywords: "increase traffic"
<br /><br />
<ul><li>I will decide if I am satisfied with suggested titles, topic and keywords, optionally you can make <a href="http://interestingwebs.blogspot.com/2011/11/how-to-keyword-research.html">keyword research</a></li>
<br />
<li>you can send me your suggestion on this <a href="mailto:blogsrec@gmail.com?subject=Guest post">mail</a> with a subject "Guest post"</li>
</ul>
</li>
<br /><br />
<li>Choose a topic which is related with this blog. Topics could be:
<ul><br />
<li>HTML, CSS...</li>
<br />
<li>javascript, jQuery</li>
<br />
<li>tips for blogspot blog</li>
<br />
<li>tips for general blogging</li>
<br />
<li>how to increase web traffic, monetization and SEO</li>
</ul>
</li>
<br />
<li>guest post should have some useful information, answer on some question or give some step by step instructions how to do something, for example: <a href="">Adding categories to blogspot (blogger)</a> </li>
</ul>
<br />
<b>Post rules</b>
<ul><li>article must be original, it <b>shouldn't be published anywhere on web</b></li>
<br />
<li>use paragraph tags (&lt;p&gt;&lt;/p&gt;)</li>
<br />
<li>paragraphs should not be too long, so text should be easy to read</li>
<br />
<li>you shuold pay attention on <a href="http://interestingwebs.blogspot.com/2011/12/web-page-optimization-techniques.html">keywords in text</a>:
<br /> <br />
<ul><li>Keyword position on web page</li>
<br />
<li>Keyword density</li>
<br />
<li>Keyword proximity</li>
</ul></li>
<br />
<li>using unordered list is a good idea, example:
<br />
&lt;ul&gt;
<br />
&lt;li&gt;first line&lt;/li&gt;
<br />
&lt;li&gt;second line&lt;/li&gt;
<br />
&lt;/ul&gt;</li>
</ul>
<br />
<b>Writing code inside guest post</b>
<ul>
<li>if you want to have some code in guest post put it inside &lt;pre&gt; tags for example: &lt;pre&gt;Some code&lt;/pre&gt;</li>
<br />
<li>don't forget to replace code characters and symbols into character entities, find more in <a href="http://interestingwebs.blogspot.com/2008/12/easy-way-to-put-code-snippets-in-blog.html">How to display HTML code in blog or web</a></li>
</ul>

Thursday, June 9, 2011

What Is Direct Email Marketing?

Direct Email marketing is when a company sends a profitable message to a group of people by the use of electronic email. The emails generally consist of advertisements, business requests or donation and sales solicitation. It is considered email marketing if it helps to build a company’s reputation, trust in a product and/or customer loyalty. A direct email marketing solution is believed to be an excellent and resourceful way of keeping in constant contact with clients and potential business associates while promoting your business at the same time.

Internet marketing - Image by renjith krishnan / FreeDigitalPhotos.net

An online marketing company can help businesses greatly benefit from this sort of advertising as it is enables you to reach out to your target audience without a huge amount of expense. Television advertisements, radio air play and leaflet drops are time-consuming and costly, not only that, there is the issue of not reaching a wide enough audience. A direct email marketing solution is worldwide and free. You can also tailor your email lists to meet several criteria’s such as customer’s likes and dislikes, spending habits and how long certain addresses have been on the list. Emails are created and sent out to specific members of your email list personalised to provide the information they have requested or are interested in. This not only increases your sales but also makes your customers value you.

There are a few different ways of developing an email marketing campaign. An online marketing company would advise you to start off by sending a welcome email to thank the new client for expressing interest in your company. Welcome letters notify the public about the company and help to give you information about the customer so that they can be put into the correct categories for the specific information they need.

Other email campaigns can include special announcements on products or services, a monthly newsletter concerning your company and/or products, money off coupons for future purchases etc. each email you send out needs to have company information towards the bottom of the page, enabling potential clients to learn more about your company and to ‘opt-in’ to receiving any upcoming emails. An online marketing company may advise you to offer your clients an incentive program by giving out a ‘promo’ code so that they can collect discounts on future purchases. This is a simple way of monitoring the worth of your campaign as well as what your contacts are interested in.

With the additional help of marketing software, a direct email marketing solution is a fantastic way of reaching your target markets but also staying connected to your purchasing base. When used efficiently, this form of marketing can keep hold of older clients and get new ones as satisfied customers will recommend your services to their friends and family and it could not be simpler, with the touch of a button you can forward an email. Your profit on investment is substantially higher than with the more traditional ways of marketing. With the help of an online marketing company to ensure these methods of advertising are correctly employed, your company will go from strength to strength.

This post was written by Crispin Jones on behalf of Boom Online Marketing. Crispin writes on marketing subjects including direct email marketing.

Monday, June 6, 2011

How Strong Copy Will Help Your Websites


Strong copy is an essential part any website. Even the most exquisitely designed websites fall flat if they are not supported by strong and effective copy, which is one of the first things to make an impact on visitors. Words that are eye-catching and hit the right spot, content that appeals and engages them, are what make a difference. If keywords are included, even Google obliges by picking up the site.

Website layouts will appear different depending on the device used. Thus the same layout will look different on an iPod, laptop, notebook, smart phone and desktop, and the display of words and phrase can also change. But if you have crafted the copy correctly the words will never loose their meaning the power they can have over the visitors to your site.

Tips for Strong Copy

  • A single topic per page- Sticking to a single topic on a page is far better than a page crammed with information that leaves the visitor confused. If one page is devoted to one service, topic or issue, the visitor is able to follow better and if it is keyword rich it will get picked by Google as well. 
  • Copy that includes calls to action- After all has been said, it is time to reap the benefits of providing all the information to the visitor. This can be encased in the form of calls to action, where you tell them what they should do next, giving that visitor a clear idea of how they can move to the next step, which could be signing for the newsletter, or ordering a product from the website. No matter what action you want your visitor to take, each page on your site should clearly highlight a specific it; If you don’t tell them what you want them to do they may not figure it out themselves. 
  • Client focus rather than the business- A critical mistake made by many websites is the endless banter about the company they represent, which generally ticks off people. The website must instead talk about how it can address customer wants and requirements, resolve their problems and help them. The advantages of doing this are twofold, firstly it gives you  an ideal opportunity to engage with your customers and it also portrays you as an expert in your industry which will help to reassure any protective clients and may even help to push them over the line.
  • Links to relevant pages always help visitors move directly to the relevant page on the website. This helps them save time and score at Google, whose rankings of content with links is generally higher.
  • Catchy headlines, short and crisp paragraphs- headline must be very catchy to evoke reader interest, and long text must be broken in short and crisp paragraphs. Each idea can be elaborated in a few lines.

Strong copy is important for website success and so all efforts must be made to ensure that the copy for the website is informative, interesting and keyword focused, to help customers and score in search engines.

 

This is a Guest post by Neil Jones, who Specializes in launching ecommerce sites, he is currently plying his trade as head of marketing for eMobileScan. With 18 websites based all around Europe they are on course to be one of Europe’s largest online retailers of Industrial handheld computers and label printers like the ES400 or the Motorola MC9090. Neil has been an online marketer for the past 6 years and in that time he has owned and run a range of sites all built around the ecommerce platform.

 

Friday, June 3, 2011

5 SEO Tips for Blogs

Everyone wants to be recognized for the hard work they put into writing for their blog each day. However, is you blog getting the recognition it deserves? Are you easily found on Google? Here are 5 quick tips that can greatly improve your SEO, and readership, without much effort.

  1. 1. Blog Titles: Make sure that the (title) portion of your blog page has the title of the article contained therein. Meaning, your main blog page will naturally have a generic title, but does your comment page? Make sure your comment page ALWAYS includes the title of the particular article. You already have the code for the title in your blog section template, just copy and paste between your title tags. This could be the difference between being on page 1 or page 40 in Google.


  2. 2. Email Field: Every blog should have an Icon to subscribe to RSS feeds. Although, most people won’t subscribe until they know you, you should allow them an easy way to simply add their email address and press subscribe. Super simple and sends your new posts straight to their inbox. There are lots of websites to help you will this. I use Feedburner.com because it is free, and will also ping your blog automatically to other media sites.


  3. 3. Plug It: After you press submit, you should spend the next 10 minutes plugging your new post. There are several free sites out there to help you achieve instant search engine results. Technorati, Digg, Twitter, Buzzit.com are just a few of the networks that will get you onto Google almost instantly. Plus with all the link traffic and building your SEO, this is one of the biggest, and easiest ways to get your blog to the top.


  4. 4. Tell a Story and Respond to Comments: Engage your readers. They will want to “check in” with you everyday and see how things are going. Make them hang on to every word you write as you interestingly tell them about how you were just on a flight with Patrick Dempsey. (Which you might have been!) And when they comment, respond! Blogging is about making friends and relationships. Instant readership when you become a relatable friend.


  5. 5. Analytics: Pay attention to your blog stats. Which posts were popular? Which posts didn’t work as well? When you focus on what your readers want to hear, incorporate those search terms into your posts and link them to past articles you have written.

These are simple tips, so there is no reason not to implement these tools and watch your blog increase SEO and readership. What is your favorite SEO tip for your blog? Leave it in the comments!

Caitlin is currently a writer for Amazing News, which is a website updated daily with heartwarming and cheerful news stories. Caitlin graduated from the University of Kansas with a journalism degree specializing in advertising and marketing.

Wednesday, June 1, 2011

Is Your SEO Agency Doing It’s Job?

The practice of getting your website to appear in the search engines at the right time generally falls under the category of SEM (search engine marketing) and this term can include everything from paid search (PPC), organic search (SEO) or social tools like Twitter and Face Book. Smaller businesses will usually outsource this service to an agency or someone they know who understands this ‘internet stuff’ but the reality is this can be a huge expense so you need to make sure your money is being well spent.

Is SEO Agency do a good job?

The first thing you need to look at is the report your agency is sending through, if they’re not sending any reports through it’s definitely time to take the business away from them. A reputable SEO agency will have no qualms in sending through reports each month documenting what they’re doing with your hard earned cash, the results these efforts are generating and where they’re planning on taking the campaign. A common excuse you’ll hear from shady SEO agencies is that they don’t do reports because they don’t like to give away their trade secrets. In all fairness this is rubbish, any reputable SEO worth their salt will have nothing to hide and will gladly explain how they’re building links, what they’re planning on changing on the site and where they’re finding you new traffic. These reports can appear long and tedious but you still need to go through them, if you don’t understand anything that’s being reported its imperative you ask your agency to explain it. If you’re really stuck it might prove prudent to have a face to face meeting so they can explain everything to you. At the end of the day, you’re spending money with them so if this is too much to ask you need to be shopping for another agency.

Once you understand the reports you need to make sure the data they’re sending you is actually beneficial. There’s no point them simply sending you snap shots of your Google Analytics account or any other reporting tool. After all you can just log into this yourself and, to be honest, because so much data is available through tools like Analytics it’s not hard to find something that at least looks impressive. They need to explain what they’re showing you and why it backs up what they’re doing. If you’re paying someone to do your SEO then there’s no point them sending you data about your over all traffic levels, you want to know how your organic traffic levels are looking, you want to know what key words people are typing in to get to your site, is there a healthy mix of branded and non branded terms? Are the key terms they’re so happy they’ve got to the top position really sending you that traffic through?

Most importantly you need to make sure that traffic is doing something once it reaches your site. Whilst technically conversion doesn’t fall into the remit of straight SEO, there’s no point letting them spend all that time if it’s not going to ultimately result in revenue for you. This is where you need to work with your agency and make sure you’re communicating. If the traffic they’re sending through isn’t spending money with you, or contacting you or downloading your PDF or signing up or what ever your idea of a conversion is you need to make sure you’re targeting the right traffic. That the traffic is landing on the right page and the site in general hasn’t been redesigned for the search engines to the point where it makes no sense to the end user.

Jessica does SEO for asset tracking specialists Real Asset Management International

Sunday, May 29, 2011

Top Seven Tools For Budding Webmasters

You’ve finally finished building your very first website and whether you built it from scratch or used a template from Wordpress or Joomla or some other CMS source, unfortunately your work is still not complete. Even if you’ve packed the site with thrilling content and wonderful writing and the design is impeccable, you’re still going to have to wade into the somewhat murky world of search engine optimisation if you want people to actually read it. This article will look at the very best tools to help you tweak your site for the search engines.


Before you do anything however, you’ll need to look into what keywords you should be targeting to get your site to rank well in the search engines. Whether you intend to run your own organic SEO campaign or go for Pay Per Click advertising you’ll still need to choose the right keywords before you do anything else and this is best done, initially at least with a pen and paper. Take half an hour to quickly note down all the search phrases you would use and the words you would type in if you were searching for a site like your own. Repeat the process for your competitor’s site and you’ll very soon have a decent list of search terms that will bring the right kind of traffic to your site.

 
Now you’re ready to start working on search engine optimization you’ll need to get to grips with some of the tools that will make your day to day work a bit easier. Here are seven which are popular with webmasters:


Google Analytics – Google provide Google Analytics for free, allowing site owners and webmasters to track the activity on their website and to study certain categories such as average time spent on the site, bounce rate, pages viewed per visit, page views and page hits. Google Analytics is invaluable in helping you to make sense of your site’s search traffic, the value of your keywords and the performance of your content.


Link Diagnosis – A popular tool for analysing links and link competition. Link analysis reports on link competition by giving you details of a competitor’s links. Link Diagnosis lists page rank and anchor text amongst other things, but is limited to use with the Firefox browser.

 
SEO Logs – SEO Logs offers a wide range of tools such as Keyword difficulty check, SEO optimizer, on-page SEO and Google tools for detecting any fake PR results. Also useful are the included HTTP headers and status check features, the back link analyser, the domain age checker, Adsense profit calculator and the ability to compare Alexa rankings.


Alexa – Alexa is another tool you should get to grips with. Alexa is used as a way of measuring websites’ popularity by using browsers toolbars. 

 

Key Complete – Key Complete is best used for working out a competitor’s keywords when conducting a PPC campaign. A useful online tool.

 

SEO Moz – One of the main tasks performed by SEOmoz is to detect any errors on your site, monitor and track your traffic and research keywords. Receives reports from search engines including Yahoo, Google and Alexa.


Widexl – Widexl is useful to help you understand link popularity and the pages that link to your website. In addition there is a Meta tag analyser which looks at keyword density, meta tags, page loading time and other similar SEO related details.

Alex is a blogger and seo consultant. He currently writes for the Bedouin Group on finance and the contracting sector, covering everything from mortgages to umbrella companies.

 

Thursday, May 26, 2011

How to Turn SEO Into a Job

Image: jscreationzs / FreeDigitalPhotos.net

A lot of us would love the opportunity to stay home and work from home. To be able to pay our bills, yet wake up when we’d like, as well as work certain days of the week, that’s a dream to many. One opportunity that can make that happen is through Search Engine Optimization, also known as SEO.

If you’re looking to start your own business in the field of SEO, here are a few ways you can start that today.



Create a site or multiple sites: In order to get you started, you need a website plan. What would you like your site to be about? It’s a good idea to stick with something that is unique, has low competition, as well as one that is highly searched. For example, weight loss will be a challenge because of all the weight loss sites, but maybe something like food processors would work better because of the low competition.

Now think to yourself, how are you going to make money? Are you going to provide an online service, promote products through affiliates, or maybe even just rely on things like Google Ads. It’s up to you, as long as you have a plan and some type of outline.

Create helpful content: Websites need content. You will find that the more content you have on your site, the more visitors you’re going to have. That translates into the more visitors you have the more money you will make over time.

Consider ads: Ads are usually people’s highest payer. The more ads visitors click on, the more money you will make as a website holder. These can be costly, but if they have a good return it’s worth it.

Get links: It’s important that you get good links back to your site. The more links you have pointing to your site, the more authoritative it is, as well as the higher it’ll rank in the search engines. You can get links by providing good content on your site, as well as doing things like guest posting.

Spread the word: Spread the word of your site. Tell your friends about it, have them tell their friends and the word can spread quickly if you have a good site. Also, try social bookmarking. Create a Facebook fan page or even a Twitter account.

As you can see, there are a few things you can do to help create a job in SEO. The most important thing is that you wait for your sites to age. You need a lot of patience, age for site, and a lot of links to help boost you in the search engines. Work hard, wait a few years, and hopefully you’ll see the money come your way.

This article was written by the writer of MyJobApps.com, a website that offers 1,000+ Online Job Applications, as well as the job descriptions and salaries for each one.

Wednesday, May 25, 2011

Read And Make The Right Choice!

Web designing industry is faced with numerous changes on daily basis. The trends in the web designing change over the night. Currently website redesigning becomes the most valuable activity to increase more and more visitors to your website. For this, you have to update your website designing by taking the help of any professional web designer or web design company, if you wish to survive in the market.

If you want to keep yourself updated with the current trends, following links are worthy of being visited.

Design Meltdown














If you are looking for the latest and updated design elements, and if you wish to learn the latest trends in the market or you have some problems to be solved, simply log on to Design Meltdown. This is a tutorial specially designed to cater such issues with lot of chapters on design principles and the styling, plus the other elements like color or themes as well.

Red Acorn














This is the place where you can get maximum help in web designing. If you wish to learn how to plan or market out any website or even how to publish your website, there is no better option than Red Acorn.

Boogie Jack














It features tutorials to help you out with CSS and other resources with an HTML format. You can also get few tips for hosting and if you are looking for tips for SEO and easy website money, there is no better option than Boogie Jack.

Alertbox










Learn more about the top mistakes that web designers make from Alertbox. You will get many tips to improve your work here. This is being hosted by Jakob Neilsen.

Save The Pixel





This is a complete book for web designers and it is available now to be downloaded. The whole book might turn out to be costy, however, you can download the first chapter for free. The first chapter includes information on the designing, pixel usage and many more.








Network For Good






You can view different campaigns here for free. If you are looking for online tips and tricks of marketing, log onto it and get started with it instantly.

Designer Talk







This is the leading forum of web designers. You can get a lot of information on designing, advertising and marketing here.

Web Developer’s Handbook 2.0






If you enjoy designing and you have free time to experience with your designing tactics, this place is a paradise for you. Articles here range from quality and creativity to accessibility and CSS tools.

Web Design Trends for 2009



















Find out more on the popular trends of the market through Web Design Trends for 2009.

Friday, May 20, 2011

Reasons The Web Designers Are Preferring CMS Over Other Options

The way web sites are designed has undergone significant changes in recent times, with the trend leaning towards more user friendly, interactive sites with social media integration. The web users now prefer the websites that offer them enhanced interaction facilities and are intuitive in nature. This trend has contributed in a way behind the rise of the CMS based websites. Using a CMS application to design a website helps the website design professionals to create websites that are user friendly, useful and presentable. That explains why CMS apps like WordPress and Joomla have become popular with website design companies.

There are various benefits of using a CMS based app to design a website. First of all, CMS apps make administering and maintaining a web site easier than ever before. Earlier, the web site developers had to spend a lot of time updating and maintaining website designed in conventional method. However, with CMS site administration and maintenance woes have become a thing of the past, literally. In fact, web developers with little HTML expertise can easily make professional looking websites using the CMS apps.

In a CMS based website, the website design professionals can change the template without bothering about the content. This is because content and template updating are two separate processes under CMS. This makes site updating a hassle free affair. Apart from that, website administration is very much flexible with CMS. From anywhere the developers can log in the web and make the modifications in the website. It also saves the developers a lot of time in the process. A number of developers can work on the same website running on CMS from various places which is a significant advantage.

CMS Web design is also ideal for making a website search engine friendly efficiently. It makes generating RSS feeds easier and the users can access these feeds according to their convenience.

For making a CMS based site, a website design company is not likely to run short on creative designs. The top CMS apps come with a huge number of layouts and templates meant for making various types of websites. These layouts can be heavily customized which reduces the chances of a site looking like a replica of another. The CMS apps also have a number of extensions and plug-in which come for free. These can be used by website developers to extend the capabilities significantly and offer more features to the users.

Pankaj has been working as an internet marketing expert in a leading website design company, for the past 2 years. He has also written articles on different topics such as website design, Search Engine Optimization, logo design, graphic design etc.

Monday, May 16, 2011

Make Your Website a Magnet for Search Engine Spiders

After setting up your website, your next goal is to make it visible in search engines so that more people could visit it. But this cannot happen until you have made some modifications to make your website search engine friendly. If no search engine optimization strategies are applied in your site, you have poor chances of getting found on Google, MSN or Bing.

It is however not advisable to design the website based on search engine friendliness. You want it to be friendly both to users and search engines. Putting too much emphasis on search engine optimization could hurt your page rank later on.

Put it in Text

Websites pages need to be in HTML text format so the search engines can index them. Flash files, images and other non-text contents will not be visible to search engine spiders unless they are indexed within the content. So, when using images, be sure to include a written transcript or description so they can be picked up by search engines easily.

Creating Smart Link Structure

When it comes to website pages, it is important to put links within them so search engines can easily navigate on them. When picking a keyword for your links, be sure to use a user friendly description. Aside from benefits of getting indexed quickly, creating quality links also ensure good experience for users.

The Power of ‘alt’ Tags

An image alt tag is basically a keyword or description attached to an image. It is mainly used to tell users as well as the spiders to identify what the image is. While a complete description is not feasible, it will be best to have something in there. It is not necessary to put alt tags in all images but be sure to put one on your primary image such as your logo.

The Role of Keywords in Page Rank

Appropriate usage and placement of keywords in content is the key to effective search engine optimization. Since search engine spiders index and rank pages through keywords, it is important to use the right keywords in the description, URL and content.

It is best to use keywords at least three times on every page. Underlining or bolding of keywords will give spiders hints on which words to attach more importance to. If possible, include keywords on the title as well. Be careful however, not to overuse keywords as this may also have negative effects on your site. Search engine algorithms might identify your site as a spammer and ban you from search engines for good.

Watch Out for Black Hat Search Engine Optimization

Another practice you might want to avoid in search engine optimization is content duplication. Copying the contents of other sites could get your website penalized. Search engines don’t usually show duplicate content anyway. So, why bother taking risks?

Search engines also warn against doorway pages, shadow domains, scumware and spyware. These are not the way to go if you want to reach page one of Google. They may work for awhile but you will eventually get caught and disappear in the face of Google earth.

Making your site accessible for the major search engines is one of the basics of any search engine optimizaton strategy (interesting to know is that the Danish term is søgemaskineoptimering). You can read more useful SEO tips, from this great article.

Saturday, May 14, 2011

Free Ways to Promote Your Blog or Website

When you are promoting your business on a limited budget, the fact that the most effective strategies you can utilize involving social networking are totally free is very good news indeed.

You can begin with article marketing. Writing articles can be a great way to get your products and services out there in front of the Internet-using community. If you are not already aware of the most popular article directories, a quick Google search will uncover them.

There's a right and a wrong way to submit to such directories, however. Some people think that it is important to submit to hundreds of directories, which can be a very time-consuming and grueling task, but the top 10 directories will probably produce 90% of your results.

Blogging can also be a great way to expose people to your products and services. Business blogs are well-respected and you can create more than one if you wish to promote different products or services.

A personal blog can also be a great asset. This can allow you to brand not only your products and services but yourself as well, as you are also a marketable commodity. Of course, you always want your blog to contain interesting information so as to stand out from the crowd.

Social networking websites can also be another great way to meet your online marketing demands. Twitter and Facebook are excellent social networking vehicles and offer many advantages to those who want to market their products and services.

A few cautions are in order, however, before utilizing any form of social networking. For one thing, you should not add too many friends too quickly as this could be flagged as spammy or suspicious behavior and cause your profile or a count to be disabled or even banned by the social networking websites. As with all things, you should educate yourself, especially regarding the rules and regulations of the social networking services you utilize.

You can also utilize video for promoting what you have to offer. YouTube, for example, receives millions of visitors daily, and there are other video sharing sites to which you can post your unique content.

A video can simply consist of you talking to the viewer, as if with a friend, and sharing valuable tips and information that also happened to relate to your business. Macs sport a built in iSight video camera and also come with iMovie, which is a great way to edit your videos for maximum effectiveness. iMovie will even let you upload directly to YouTube!

In addition, there are network-focused forums that you can join that can give you access to communities that are geared toward your particular niche. Some forums will allow you to include the URL for your blog or lead capture page in your signature line to attract more visitors. In addition, you can learn a lot from forums that are related to your field of interest.

The most important thing is to select strategies that work for both you and your business. For example, some people enjoy writing while others prefer talking, so video marketing would suit them more than the writing of articles.

All of the above ideas are free and will cost nothing but time. You can effectively meet your network marketing demands if you are persistent, focused, and engage in your marketing activities on a regular basis.

You might get the impression that the Mac is the forgotten stepchild of the Internet marketing industry. But did you know that some of the top names in Internet Marketing use Macs? Visit http://internetmacmarketing.com and get a FREE 75-page ebook that covers everything you need to know about running your Internet business using a Mac, iPhone and iPad here: http://internetmacmarketing.com/10tools.html

Wednesday, May 11, 2011

Link building Aims to Create Your Reputation

Search Engine Optimization is the way of increasing your websites visibility for the relevant keywords that are related to your business. Its goal is simply to make the internet an accessible addition to all kinds business so that they can be successful. This can truly and only be achieved by mastering the techniques of link building. Link building if done in the appropriate manner tends to boost up your rankings over the internet and especially around search engines. This way you get more traffic and unique visitors which in turn create opportunities for future business.

Link building is a hyper active task which requires complete focus and understanding on how the search engine algorithms and robots operate. The main of these people involved is to find new techniques and ways to evolve the needs of the clients.

Why Do You Use SEO techniques such as link building:
Search engines out perform all other types of media in driving traffic to websites and 85% of the people opt for these search engines to increase their website visitors. These engines divert the best quality traffic as the people are really looking for product, service and solution.

The Reason you opt for Search engine Optimization is that 93% of people don’t look beyond the first page when browsing the net, so how can you possibly expect people to visit your website. Link building creates opportunities for your site to come on the first page and in this way you can get the maximum chances of good business. Another problem is that people look fro the latest brands and if your product is new and people are not aware of it, so it’s the work of these search engines to create awareness for your product.

Different Services Offered By SEO:
SEO also provide different service to increase and optimize traffic through link building techniques such as Internet Marketing Services. And these internet services further are categorized as:

  • Search Friendly Web Design.
  • Link Exchange Programs.
  • Social Media Optimization.
  • Targeted and search Marketing.
  • Pay Per Click Programs.

There are many available options to choose from and the marketer uses the technique that best suits his product and his requirement. And the aim of all these services is the same that is to increase targeted traffic to boost sales and website ranking, which in turn means creating maximum number of link across the internet. The purpose of all this is to get the required website first page ranking as that’s what we intend to do so that we can compete in this competitive world.

Globalization has created many positive and negative aspects on internet marketing. The positive ones are that we get a chance to choose from a variety of markets and also have the option of choosing the best product according to our need. And the negative aspect is that it has increased the competition in this open market and ha surely implemented the rule of "Survival Of The Fittest".

Thomas Alling runs a blog where he writes about internet marketing and search engine optimization. On his blog, you will also find posts on the popular topic "how to make money online". In addition to this, Mr Alling writes unbiased reviews in the 'make money surveys' niche.

Tuesday, May 10, 2011

Which Web Development Apps Are Worth Learning

Now more than ever, web designers are expected to have at least a basic knowledge of every aspect of the business. Web development apps can help you cover a part of the design process where your skills may be lacking.

The business of web design is getting increasingly more complicated. While it used to be enough to know HTML, design, and basic programming languages, there are also a host of other design issues that individuals working in the business should have at least a working knowledge of. While it is always best to know how to do as much of this yourself as possible, web development applications can be a great way to fill in the gaps in your web design education. In addition, there are a great many applications which can make the design process quicker, easier and more efficient, even for seasoned website design professionals. Here are the ones you need to know about.

One great web development app is a layout builder. These apps allow web developers to fill in the blanks when formatting the layout of a web page and usually offer hundreds of options for pre-designed layouts. These programs act as essential “blueprints” for creating web pages.

There are a number of coding and code assistance programs available for various types of coding that allow web designers to simplify and reduce the amount of code that is needed to build a web page. These programs are important because they allow for easier maintenance of web pages in the future.

Image maintenance and organization tools are also great tools for website design. Ranging from simple to incredibly complex sprite creation tools, these apps allow you to make the design aspect of your job a lot easier. Perhaps one of the more important tools for many designers, these apps help individuals prevent costly mistakes that might occur as well as to quickly update web pages in the future.

A number of debugging tools are available which help web design professionals to organize and analyze various types of code, such as Javascript or CSS. These tools are also great in that they can make the process of diagnosing issues on a web page much quicker and easier. These tools also allow you to more quickly resolve a particular issue or to update code in the future without having to do massive amounts of rewriting.

Although these are only a small sampling of the apps that you might want to consider learning, when trying to decide which apps to learn always remember that the choice is one that is personal to you as a designer. Look for apps that will help you to learn or work in areas of web design and development that are weak points for you.

Monday, May 9, 2011

Give New Heights To Your Web Designing Creativity – Useful Guide For Web Designers

Are you looking for some superb designs or just an inspiration to work on your own design? In this article you will come to know some best creativity works to serve as fuel for your website. In this collection you will come across some excellent work regarding logo designing, web designing, and some useful designing tips. These collections are from different galleries and also the best available over World Wide Web. Have a look and fine one best inspiration for your web designing effort.




Carbon Made Design Stock

This website is an excellent stock for web designers with its more than 174,00 master pieces specifically carrying web designing, and 3D animation background. You will get better insight after visiting this website.







Lemon Flip

This website is carries Slovakian collection of web designing to inspire designers who are involved in making posters, printed material, website designs, and logos.









CSS Mania

This gallery is more inspirational compared to previous one of CSS. This Drive equips designers with amazing color schemes along with a hover box. Designers can also get useful tips and tools for working in CSS environment.









CSS Elite

This gallery also contains CSS work. Designers can explore through different designs in accordance with their own preferences. They will get a variety of designs carrying features of
  • • Uniqueness
  • • Colorfulness
  • • Dark layouts
  • • Clean clutter free
  • • For blogging websites



Minimalsites

This again is a CSS gallery of designs. These designs are excellent for designers who want to make simple websites with minimal use of CSS.












CSS Remix

Designers will find this website great while looking for best designs obtained after mixing different designs and them reaching the one they were dreaming.










Link Crème

This website has earned a good repute among others providing good websites portfolio. Here designers can find web design made by using Flash technology or CSS.










Design Snack

Here at this website, users categorize web designs of their choice. Therefore, this site provides good collection of best designs as preferred by users. Designers are provided with facility of sorting out web design depending on Flash, HTML, CSS, or by the design category they are looking for like they want to work for music website or for some charity based websites.






Logo Pond

This website provides superb logo designs made by professionally expert web designs. These designs are provided by users that may inspire you if you are looking for something unique.










Logo Sauce

This is another website that displays logo designs. Here the amazing thing is the competition held for users who come up with unique logo designs. There is also prize money for the winner of competition that has a minimal worth of $200. Competitions are held under strict control of site editors.










Logo Design Love

This website carries lots of logo designs to inspire designers for their own work. This website will actually increase your love for logo designing.














Get inspiration from these websites and give a new direction to your creative skills. Your clients will really love your work.

Thursday, May 5, 2011

SEO Advice: Effective Site Structure & Content Building

In this article, we discuss two basic issues that effect many websites around the world; website structure and content building.

With more websites on the planet than ever before, finding the right website structure and having an appropriate architecture is paramount to a websites continual success. While it may seem like a common sense issue to have an easy navigation system and good interlinking in a website, many webmasters unfortunately fail to hit the target and although create beautifully well designed websites; these websites can be hard to navigate and hard to serve their given purpose

From Boutique (template) websites to large online databases and commerce sites, having an effective structure and navigation system is imperative.

In the case of small template websites (Boutique Sites) they are typically designed for displaying a companies business details and their core services. Simple in design and functionality, the idea is to direct users to a contact form, subscription page or services listed page by the company straight away.

The focus is on providing a direct targeted approach for the user, in terms of what they are looking to obtain. Each user should be able to find out exactly what there are searching for within one or two clicks.

As most website visitors browse a website homepage quite quickly, there should to be an immediate USP for them to dig deeper into your website. Generally, users will want to find information quickly and clearly without being confused by irrelevant distractions.

When a website visitor has progressed from the homepage, they need to be led to the next page that will either interest them or lead towards a point of action. If there is no such structure or focus, the chances are that the visitor will leave the website shortly after a couple of page views.

    Overall, the following tips are recommended for small business websites:

  • Ensure that the website is fresh and simple
  • Use a standardised set of colours
  • Keep the overall style and font standardised
  • Try not to over complicate the site with too many graphics

Adding Extra Content to Websites

In general terms of SEO, with one of the core principles being that “content is King,” an average rule of thumb would indicate that the more relevant content you have on your site and the greater number of relevant pages indexed would therefore lead to a greater web presence.

Given the nature of which each company website is made, there are certain limitations to the choice of pages created, the topics / themes of discussion and the amount of content that can be made.

For new and developing websites, it is wise to consider how you could develop your website to x3 its current size. If you have plenty of content, design ideas on hand then you are heading in the right direction. If you are struggling with ways to increase your website size you should re-consider your site structure and its associated content and navigation system.

One simple tip if you are struggling with the current amount of space on your site is to set up sub categories, folders and sub domains as this will allow you as a webmaster to create more defined, targeted content pages to attract particular niches to your website.

    5 easy website content building techniques

  • Set up a blog
  • Have testimonials / Reviews section
  • Case studies / Application Stories
  • Online Newsletter
  • Online Press Releases

Overall, in terms of content building and effective website structure, the core principle of keeping user interest and leading users to a point of action should always be a priority.

By-line: Stephen McAllister is the Marketing Manager at More Control Ltd who specialise in bespoke Automation Solutions and Automation products.

Wednesday, May 4, 2011

5 Ways to Keep Readers Interested in Your Blog

If you have a website or blog than you probably want more visitors.  But even if you got the number of visitors you wanted, it wouldn’t do much good if they didn’t hang around long enough to sign up to your list, buy your product, or at least check out a few pages.  You just can’t have a boring blog today.  There are simply too many websites out there and people have shorter attention spans than ever before.

So how can you engage your readers and keep them coming back for more?  Here are 5 helpful tips for keeping your visitors interested and turning them into faithful fans.

  1.  Use lists as much as possible.  Never underestimate the power of bullet points.  I read about 20 blogs a day and I just don’t have time to read every word on a page.  If there are bullet points it allows me to quickly browse through the article to see what it’s all about.  And then if I am intrigued by the content I will take more time to read every word.  Lists are also great because they give you the chance to give the readers steps to follow.  We all love step by step instructions, especially if it’s for a topic we are passionate about.
  2.  Get to know your audience.  You might think you know who your readers are, but do you REALLY know?  Stroll on over to Alexa.com or Google Ad planner, or even Quantcast.com to see what demographic you are actually writing for.  I was shocked the other day to find that most of the readers for one of my blogs are between 20-25.  This was a much younger demographic than I had thought I was writing to.  Knowing your audience helps you to write articles that cater to their interests.  You should also encourage interaction on your blog so you can get to know their concerns, questions, and insights as well. 
  3. Run a contest now and then.  You don’t have to have a giveaway every week, but having one at least once in a while does help to keep people coming back.  And no, you don’t have to give away an Ipad2 all the time.  You can just give away something small if you are on a tight budget.  Contests help to bring in new people and to also bring in old readers that had long forgotten about your awesome blog.   Whoever wins the contest will probably end up being a loyal fan of your blog too.  Got an old, tired blog?  Spice it up with a contest.
  4. Do a video series.  We all love pictures, but videos are even better.  Nothing will help extend the length of time for visitors on your site like a quality video.  You already write posts on your blog, right?  So why not just talk instead of write.  It will probably even be a lot easier than typing out a post and your readers (watchers) will get to see a more personal side of you with a video.  So it not only helps to keep their interest, but it also helps them connect with you on a deeper level.  If you are uncomfortable going on video then just do a screencast and show them a cool tip online.
  5. Do regular case studies.  You can give your opinion all day long, but it really doesn’t matter unless you have some concrete proof.  We all love case studies because it allows us to learn from someone else’s mistakes and see some solid evidence to support why a certain method does or doesn’t work.  If you do a case study every week, I guarantee you will have a lot of people coming back to see the results.

There are many other things you can do to keep your reader’s interested in your blog and coming back for more.  One question to ask yourself is this: “If I didn’t own this blog would even I come back?”  If your site wouldn’t keep you interested it probably won’t have a different effect on your would-be readers either.

Phillip is a writer for a few dental related websites.   He actively helps the marketing for a teeth grinding mouth guards website as well as a local dentist office for Shelby NC dentist.

Tuesday, May 3, 2011

Free Software Alternatives for Work, Creativity, and Play

Finding quality software for your work, creativity, and entertainment does not have to be expensive. With the following free and open source software alternatives, you can get good software for free, without the strings attached to most commercial software.

1. Instant Messenger

Non-Free: AOL IM, Yahoo IM, Google Talk

Free:

Pidgin – Pidgin supports a wide range of IM protocols, including Yahoo, AOL, Facebook, Google Talk, MSN, and many more.

Adium – Adium is specifically designed for Mac OS X, providing full Mac integration. Like Pidgin, it supports just about everything from Facebook to Google Talk.

aMSN – aMSN is an MSN Messenger clone that focuses primarily on being compatible with the Windows network. Nevertheless, it is available for Linux, FreeBSD, Mac OS X, and other operating systems.

2. Web Browser

Non-Free: Internet Explorer, Safari, Opera, Google Chrome

Free:

Mozilla Firefox – The browser that made open source cool is still one of the most widely used. It is available for just about every desktop and mobile platform in nearly every language you can imagine.

Chromium – Chrome is Google's entry into the Browser Wars, but its license is non-free and has raised some privacy issues. Fortunately, the underlying code, Chromium, is free and open, and you can find versions of it for just about every OS.

3. Image Editing

Non-Free: Adobe Photoshop, Adobe Illustrator, Paint.NET

Free:

Gimp – Gimp has been called the Poor man's Photoshop by some, but it is also a unique and powerful image editor on its own.

Inkscape – Inkscape is to Illustrator what Gimp is to Photoshop. It is a vector image editor that has a boatload of features and native SVG support for creating standards-compliant web images.

Pinta – Modeled after Paint.NET, Pinta is a free and open alternative drawing/editing program that is designed to be simple.

4. Music Player

Non-Free: iTunes, Winamp

Free:

Amarok – This KDE-based music player contains all the major features you would expect, including Internet streaming.

Songbird – More than just a music player, Songbird is also a music browser. It is like the Firefox of music players and has its own share of extensions and themes.

aTunes – If iTunes were free and available on every platform, it would be aTunes. Cover art, lyrics, playlists, it's all there.

Exaile – Exaile could be considered the GTK version of Amarok 1.4. It is lightweight but powerful, providing all of the music player features of much larger programs.

5. Mp3 – Mp3 is a widely-used audio format, but it is laced with patents, making it non-free. Moreover, it is not even the best quality format on the market.

Ogg Vorbis – Ogg Vorbis, despite its strange name, compresses files that are just about as small as Mp3 files but with a much better audio quality. According to UK server hosting provider 34SP.com, it is a web standard format and streams audio through HTML5-compliant browsers.

FLAC – Free Lossless Audio Codec – FLAC is lossless, meaning you get CD quality at a fraction of the file size.

6. Torrent download

Non-free: uTorrent – BitTorrent went commercial a few years back, but that does not mean you have to do the same.

Free:

Transmission - This Mac/Linux torrent client is very lightweight and gets straight to the point: downloading torrents.

FrostWire – FrostWire supports Gnutella and BitTorrent, and is part of an entire network (called FrostClick) of artists who give their music and other works away freely for people to enjoy.

qBittorrent – qBittorrent provides the features of uTorrent but is free, open source, and available on all platforms. Based on the QT toolkit, it is also very fast and easy to port to new OSes.

There are many other free software alternatives out there. Feel free to share your favorites and help others enjoy the freedom.

Tavis J. Hampton is a writer web specialist with over a decade of experience in writing, information services, and Linux system administration.